With the improvement of people's national quality, regardless of the requirements of the government, manufacturers and the public for food intake in many countries, the common dietary demand is "eating food that is simple and less burden".

In the food science industry, appearance of food can affect consumer’s preference of food, which lead to consumption preferences are affected . "Food-grade titanium dioxide" is a common brightening agent. This legal additive can be seen in candy, chewing gum, baked goods, flavored milk, etc., but after French Agency for Food Safety, Environment and Labor (ANSES) deleted titanium dioxide from the positive list in 2020, the European Union is also prohibited to use titanium dioxide as a food additive in 2022.

The new product HAS series produced from ZIH MAO Enterprise Co., Ltd this year , it is natural organic compound and native starch.  It has high whiteness and no stickiness. It is a new generation of simple and natural raw materials that can be used  or added to increase whiteness in food. Because it is tasteless, it is does not affect product taste.

If you are interested in HAS , welcome to call us or contact online with us.