Simple˙Natural˙Chemical-free: Our Clean Label and Functional Starch
What is Clean Label Starch?
A clean label starch is a starch that delivers functionality—such as thickening, gelling, or stabilizing—without chemical modification. Instead of relying on synthetic treatments, we use physical processes like heat, pressure, or moisture control to tailor the starch’s behavior in food. This allows it to be listed as a simple ingredient, with no E-numbers or complex chemical names.
Understanding clean labels
Clean Label originated from British retailers responding to customers' demand for food with less additives, and began to independently manage and launch a series of clean labels that meet four principles.
food:
- Eliminate or reduce artificial chemical additives。
2. Simple recipe |
3. Simple processing
4. Information transparency
Zhimao CLS functional starch is simple, natural and chemical-free
In response to Taiwan’s rising food safety awareness, Zihmao launched the CLS (Clean Label Starch) and SimPure product series. These starches are made to help food manufacturers reduce additive use, while still meeting the same performance standards expected of modified starches.
Through physical processing, we make starch more functional—without using crosslinking agents, oxidizing chemicals, or other artificial modifiers.
✔ Physically modified, not chemically treated
✔ Derived from natural, plant-based raw materials
✔ Consistent performance in real production lines
✔ Suitable for instant foods, sauces, beverages, fillings, and more
Partnering for Cleaner Food: The FamilyMart Story
In 2018, FamilyMart will start with its own brand Family Mart Collection, hoping to provide customers with food that is as safe as preparing at home, not only to comply with the food safety regulations.
We manage our own regulations and took the lead in launching the "Additive Reduction - Clean Label Action". We have called on more than 100 food manufacturing partners, from upstream raw material suppliers, semi-finished products to production plants and brand owners, to jointly launch the Food Additive Reduction Clean Label Industry Alliance. We have also proposed the review and inspection of the Clean Label evaluation standards to Ciyue International Co., Ltd. in China.
FamilyMart said: "The action of reducing additives in food is not easy, and it requires many food supply chain partners to fight together to overcome the inertia of past food manufacturing, find more natural alternatives to additives or improve production technology. But we believe that we can also use interesting and effective communication to let more customers understand and support clean label foods, and become the best backer of the Clean Label action of reducing additives!"
Zihmao is proud to be part of that journey. :)
The Current FamilyMart Clean Label product lines include:
1. Juice, tea, milk tea, water, rice milk, latte
2. Filter coffee
3. Dried fruits and sweet potato strips
4. Chihshang Fresh Rice
https://nevent.family.com.tw/familymartcleanlabel/
Interested of Zihmao's Functional & Clean Label Starch?
No chemical additives or E-numbers
Natural origin, easy-to-understand labeling
Customizable to match your product and processing needs
Stable supply, documentation support, and technical consultation
Compliant with regional clean label standards
Get to Know Us, It's Not Too Late
👉 Explore our clean label starch production
👉 Learn how we support additive-free food innovation
👉 Contact us to find your ideal clean label solution