What Exactly is Native Natural Starch? A good choice to replace titanium dioxide in food
What is Native Natural Starch?
Native natural starch refers to starch that is extracted from plant-based sources (such as corn, cassava, or wheat) without undergoing chemical modification. It retains its original molecular structure and is considered a clean-label, minimally processed ingredient. Because of its safety, neutrality, and functional properties, native starch is widely used in food processing as a thickener, binder, or texture enhancer.
Recently, its application has extended into a new area—as a natural whitening agent in place of titanium dioxide.
Why Replace Titanium Dioxide?
For years, titanium dioxide (TiO₂) was widely used as a food-grade whitening agent due to its strong opacity and brightness. It could be found in candies, chewing gum, powdered drinks, flavored milk, and baked goods.
However, growing concerns about its safety led the French ANSES to remove it from the approved additives list in 2020. Following that, the European Union officially banned its use in food in 2022, urging manufacturers worldwide to seek safer, natural alternatives.
Introducing HAS – Our Native Natural Starch Whitening Series
In response to this global trend, ZIH MAO Enterprise Co., Ltd. proudly launched the HAS Series: a new generation of native natural starch that offers high whiteness without chemical modification.
Derived from pure, food-safe plant sources, HAS starch is:
White and bright – visibly enhances product appearance
Odorless and tasteless – does not affect flavor or aroma
Non-sticky and stable – suitable for various dry and wet applications
Label-friendly – meets clean label expectations and regulation standards
Natural and renewable – no synthetic ingredients, GMO-free, and biodegradable
Advantages of Native Natural Starch (HAS) over Titanium Dioxide:
| Criteria | Titanium Dioxide | Native Natural Starch (HAS) |
|---|---|---|
| Source | Inorganic mineral | Plant-based, natural |
| Regulatory status | Banned in EU | Globally accepted |
| Safety perception | Controversial | Clean label, safe |
| Taste/odor | Neutral | Neutral |
| Function | High opacity, bright | Moderate whiteness, multifunctional |
| Labeling | E171 (additive) | Natural ingredient |
While titanium dioxide provides stronger opacity, HAS starch offers a safer, regulatory-compliant solution that aligns with modern
Applications of HAS Starch:
Confectionery (chewing gum, mints, gummies)
Flavored and dairy beverages
Baked goods and fillings
Seasoning powders and coatings
Health foods and supplements
You've Learned It? Let's Replace Titanium Dioxide Naturally
Whether you're reformulating a product to meet clean label demands or looking to proactively remove titanium dioxide, ZIH MAO’s HAS Series native natural starch is your ideal solution.
👉 Contact us today to request samples, technical specifications, or custom support.